I often get asked "How do I get on the front page of google?"

Or the other question often asked is "I had a phone call saying they could get me on the front page of google instantly but it will cost me $300 a month. Should I do it?"

1. Put links to your landing pages in your email content

Landing pages are essential in the cycle of web marketing. The landing page should have a clear call to action for people to take once on the page. This could be to download something, sign up for something or to take some software for a testdrive. By putting links from your email to your landing page you are paving a clear path that is measurable and you can see the return on your investment.