1. Who's it for?

Owning a website is all about having effective communication with your intended target audience but how do you know that communication has been effective? How do you know that your website goals are being achieved?

To answer those questions you have to know what you want to achieve with your site and how you are going to measure it. When you have a specific goal for your page, and are able to measure the response to that page, you are able to make informed decisions about what works and what doesn't.